Audiences who pay for culture online in Northern Ireland

In 2020, we ran the After the Interval and Culture Beyond Covid audience research to understand better NI audiences’ engagement with arts and culture before and during Covid.

There are different types of online audiences:

• Audiences who aren't engaging with culture online, and audiences who are.
• Audiences who are willing to pay for culture online, and audiences who aren't.

In this audience snapshot, we're exploring each of these segments: what they're willing to pay for, how they prefer to pay and why.

The Culture Beyond Covid: Arts survey collected more than 3400 responses across audiences for 26 organisations from across Northern Ireland between 14th October to 11th November 2020. It was funded by the Arts Council of Northern Ireland.