Online audiences in Northern Ireland

In 2020, we ran the After the Interval and Culture Beyond Covid audience research to understand better NI audiences’ engagement with arts and culture before and during Covid.

In this audience snapshot, we're looking specifically at how NI audiences engage online, what type of content they engage with, what they are most likely to pay for, and whether culture online is here to stay.

The Culture Beyond Covid: Arts survey collected more than 3400 responses across audiences for 26 organisations from across Northern Ireland between 14th October to 11th November 2020. It was funded by the Arts Council of Northern Ireland.