The iBeholder pilot was developed to help us discover new ways to gather audience data for non-ticketed visual arts organisations and boost the audience experience. This report details everything that happened throughout the project and the insights we uncovered during the pilot.

This Spring, Let’s go on an Art-venture and get back to our city centres!

When it comes to collecting audience data, free, non-ticketed spaces always ask us the same question: how can we learn more about the people who come through our doors without a ticketing system?