Find out the results from our first Culture Beyond Covid for Heritage: The Heritage PanelTags: Audience research, Culture Beyond Covid, Heritage, COVID-19
Find out the results from our second Culture Beyond Covid for Heritage: the Heritage PanelTags: Audience research, Audience Panel, Heritage, COVID-19
Find out the results from our third Culture Beyond Covid for Heritage: the Heritage PanelTags: Heritage, Culture Beyond Covid, Audience research, Audience Panel, COVID-19
In our latest guest blog, Niamh Kelly, Youth Ambassador at Reimagine, Remake, Replay writes about co-curation with audiences, and in this instance, with young people. Could it change museums' relationships with their audiences for the better?Tags: COVID-19, Co-creation, Co-curation, Young People, Museums, Heritage
Want to join Re:Model? Re:Model is a programme for the NI Heritage sector led by thrive and Arts & Business NI. Applications are now open!Tags: Heritage, Re:Model
Find out how NI heritage visitors have engaged with heritage organisations and sites since Covid and how you can use these insights to plan for the future.
The Continuous Household Survey is an annual public survey done by the Northern Irish Government. Here's how to access the results, and why you should read it.
In this audience snapshot, find out how NI audiences feel about returning to in-person events.Tags: Audience Panel, COVID-19
How to engage with family audiences - from your programming, to customer experience and marketing.
Find out how NI audiences engage with culture online.
Find out who are the NI audiences willing to pay for culture online.
Find out what NI visual arts audiences think about coming back, what they've been doing over lockdown and what they'll feel comfortable doing in the future.
This report from Culture24 explores after-hours events in museums and their role in the night-time economy.
Discover the insights from the Missing Audiences for Northern Ireland - Wave 2 survey.Tags: Missing Audiences, Audience research, COVID-19
This report from NISRA gives the overall picture on who is living in Northern Ireland, and covers population growth, travel and transport, technology use and more.
Discover the insights from the Missing Audiences for Northern Ireland - Wave 1 survey.Tags: Audience research, Missing Audiences, COVID-19
Global Web Index's report on millennials' online behaviors and their attitudes to digital and marketing.
A toolkit to strengthen your relationship with audiences post-pandemic
The lowdown on the newest ways cultural organisations can use digital to connect with their audiences.
Read our third guest blog from the Changed Future series, written by Charmain Jones.Tags: Guest blog
A message from the thrive team to the Arts, Culture and Heritage sectors about COVID-19.
We're looking for people working in the arts, culture and heritage to share with us their dreams and visions for the NI sector.
Advice from MOMA on using digital to connect with visual arts audiences, and a spotlight on creating a digital plan for heritage organisations.
Our definitive guide to audience development for arts, culture, and heritage. Use this guide to develop your own unique audience development strategy.
A recent visit to Dundee shows a city that is investing in people-focused culture and heritage. What are the lessons for Belfast's future cultural strategy?
Durham Cathedral's lego-based fundraising campaign shows how arts, culture, and heritage organisations can create engaging fundraisers that appeal to families and young people.
Author: Catherine Hodgson, Durham Cathedral
VR is an exciting new opportunity for arts, culture, and heritage. But is there really an audience for it, and can it be used as an audience development tool? Fiona Bell reports from the Culture Geek conference.
We're looking for people working in the arts, culture and heritage sectors to share their vision of the future in our new series of guest blogs.
We've talked audience development with hundreds of organisations across Northern Ireland (and further afield!). So here are some of the most frequently asked questions we hear about understanding and growing cultural audiences.
Our CEO Margaret attended the Westminster Media Forum event recently, and came away with a lot of ideas and questions for digital transformation in the NI arts, culture, and heritage sector.
Mark Zuckerberg recently announced major changes to how Facebook prioritises content in newsfeed. How is this going to affect cultural organisations, and what can we do about it?
Margaret Henry talks about the importance of looking after your own well-being in the arts, culture, and heritage sectors and brings the top five tips back for increasing your resilience from this year's CO3 conference.
Culture Hive's quick guide to developing a vision and mission for your organisation.
How group visits can be used to increase engagement from hard to reach audiences.
Author: Jane Wells, First Art
A step-by-step guide to putting together a press release that will get you noticed. Contains ideas on where to send your story, and story angles that will appeal to journalists.
Stats from the US on how millennial visitors are different - and a key target market for cultural organisations.
Author: Colleen Dilenschneider
This toolkit from the Tourism NI walks through how to market your cultural product as a tourism experience.
Thanks to funding from ACNI, we now have a suite of 8 iPads available for venues and festivals who want to run surveys on-site.
We're looking for organisations to take part in Culture Beyond Covid, our new free survey for organisations to get insight directly from their audiences and see what the bigger trends are across NI.
In 2018, six museums across Northern Ireland hosted late-night events to attract new audiences and change perceptions about museums.
The Age Friendly Guidelines from Family Arts Campaign provide practical steps to welcome older audiences.
The Arts Collaboration Network's statement following the announcement from Communities Minister Carál Ní Chuilín of a £4m Creative Support Fund.
Interested in digital and user-generated content? Here's how the Royal Ontario Museum used visitor photos as part of their visitor experience, and as a data source too.
Author: Ryan Dodge, Digital Engagement at Royal Ontario Museum
Does your museum have the comfiest seats? Or are your gallery invigilators the friendliest in the country? Nominate them for our visitor experience awards.
A comprehensive toolkit and checklist to help you welcome LGBTQ+ audiences to your venue, festival, or event. Produced in collaboration with Outburst Arts.
Time to nominate your favourite NI organisation and celebrate how they have found new ways to connect with their audiences in spite of the year's challenges.
Use this toolkit to create your own GDPR compliant privacy notice.
Clever use of social proof can help you use your current audience to encourage new visitors to your cultural venue or events.
Read our second guest blog from the Changed Future series, written by Beth Frazer.
Learnings from the Hull UK City of Culture conference around how we measure and talk about the benefits and impact of culture.
Three proven ways to get performing arts audiences to re-attend.
How GDPR still applies in times of crisis and tips on how to ensure you've got it right
Avoid the awkward when you're writing surveys that ask about gender, and be sure you're asking about the right things in the right ways.
When you're starting any kind of research - the first thing to do is to check what's already out there. Here are our top free online sources of audience information.
Welcome to this year's third theme: What is your real purpose? What is the change you want to see?
Today is a new chapter for Audiences NI as we launch a new brand but also a new name – Welcome to thrive.
How to design a membership scheme that increases customer loyalty and improves your organisation's bottom line.
We sent Fiona off to Culture Geek in the sweltering London heat. Here's some of what she brought back - the best examples of games to engage audiences in galleries and museums
Using scenarios can help develop a rounder view of your audience, and give insights where personas just don't apply.
For our new themes for 2021/2022, we take a closer look at a typical audience journey, from the first time they hear about you to when they become loyal customers, and all the steps in between. Read our introduction and first step of the audience journey.Tags: Copy, Customer journey, Loyalty
Read the Arts Collaboration Network's latest statement on 27th January 2021
Carrickfergus Museum transformed an empty space within their building into an area specifically designed for a new audience. We're looking at how they succeeded and how they integrated it into their regular programming.
Why green issues matter to audiences and how the cultural sector is well-placed to make a positive impact on the environment.
We found that demonstrating the value of arts and culture, and the impact it can have on people and their communities is not an easy task. EastSide Partnership's project 'The Gert and Friends' is a great example of how it can be done through co-creation.Tags: Case study, Co-creation, Community, Value, Impact
Happy New Year! We're opening the year with a new theme: strengthening your relationship with your audiences and loyalty. It is as important as ever when our cultural spaces remain closed. Read our blog to find out more.
Here are the answers to some of the most common questions we've been getting from the cultural sector on GDPR.
Audience development is about building relationships and this is what we will be focusing on to support the sector over the next 12 months.
Open House Festival is in the unusual position of having moved location from Belfast city centre to the seaside town of Bangor. We explore why they made the move, and how it has affected their audiences.
Our insights director Chris looks at the ticketing trends and what they say about where people get their cultural fix in NI. Do ticket-buyers in Belfast stick to city venues - and vice versa?
Read our first guest blog from the Changed Future series, written by Lucretia Devlin.Tags: Guest blog, Social Media
Change in the cultural sector is often associated with fighting funding cuts - but organisational change is essential to survive and thrive in our fast-paced environment. Our CEO Margaret Henry shares her thoughts and experience on the challenges and benefits of change.
In this guest blog, Paul Kane from Belfast Over the Hill Music Collective shares his views on the way art and artists are perceived in our society and what he wants to change.
GDPR has had a major impact on email marketing. There are new and more rigorous standards on who you can email to. Here's what that means for marketers.