Thanks to funding from ACNI, we now have a suite of 8 iPads available for venues and festivals who want to run surveys on-site.

Surveys, postcode mapping, focus groups, and visitor profiling.

Clever use of social proof can help you use your current audience to encourage new visitors to your cultural venue or events.

Talking to your audiences online and encouraging them to post comments and interact is a great way to draw attention to your offer, and increase audience loyalty. Here are the best ways to get started, and deal with any negative comments too.

When it comes to collecting audience data, free, non-ticketed spaces always ask us the same question: how can we learn more about the people who come through our doors without a ticketing system?

Thrive's Sarah Blake Knox shares the latest arts marketing news and resources from this year’s Arts Marketing Association conference.

Want to know more about the details of the IMPACT project? Read our FAQs

We sent Fiona off to Culture Geek in the sweltering London heat. Here's some of what she brought back - the best examples of games to engage audiences in galleries and museums

Sign-up forms, subscription confirmations, welcome emails... they're all opportunities to get the message out there about who you are and why a potential audience member should buy a ticket or plan a visit.

Learnings from the Hull UK City of Culture conference around how we measure and talk about the benefits and impact of culture.

Paul Connolly, lead singer of the Wood Burning Savages writes our third dream blog in which he reimagines NI cities and town centres where empty buildings are filled with arts and culture for the common good.

Two months since introducing our IMPACT survey, Research Analyst Laura has taken a first look at the data for early insights from the responses. Her initial review offers a pulse check – what does the data reveal about the impact of arts, cultural and heritage events and activities so far?

A run-down of all the ways to find out about your current and potential audiences. These range from simple and no-cost solutions, to more sophisticated box office systems.