Watch our last Fourth Wall Session with Jenna Hall from Belfast Community Circus School to learn more about their evaluation process, how they do it and why they do it.

This report from Culture24 explores after-hours events in museums and their role in the night-time economy.

The fifth and last step of audience development is the big scary evaluation. Reviewing what you've done and assessing the impact you've made shouldn't be a chore. Read our blog to see our take on the most important step of audience development.

This toolkit, created by Museums Association, will help you to measure and evaluate the positive impact your museum has on your community

Happy New Year! We're opening the year with a new theme: strengthening your relationship with your audiences and loyalty. It is as important as ever when our cultural spaces remain closed. Read our blog to find out more.

Welcome to this year's third theme: What is your real purpose? What is the change you want to see?

How can you know more about your audiences? We're listing free tools that you already have access to and tips on how to use them.

Audience development is about building relationships and this is what we will be focusing on to support the sector over the next 12 months.

Learnings from the Hull UK City of Culture conference around how we measure and talk about the benefits and impact of culture.

In 2018, six museums across Northern Ireland hosted late-night events to attract new audiences and change perceptions about museums.

Libraries are routinely reaching audiences that other cultural organisations struggle to. What can we learn from libraries about attracting a more diverse and representative audience?

Working with the Barbican to gather insights into what young people want from their membership in future.

A message from the thrive team to the Arts, Culture and Heritage sectors about COVID-19.

We recently deactivated our Instagram account. We're telling you why in our latest blog.

How National Theatre of Scotland is using digital creatively to improve access and grow Deaf audiences.

Margaret Henry reports back from the Creative Industries Federation Brexit Conference and asks if we're missing some Northern Irish voices in the debate.

Read our third guest blog from the Changed Future series, written by Charmain Jones.

The Earagail Arts Festival asked their audience and wider public about their motivations and barriers to attend the festival. They uncovered data that helped them to evaluate their impact and refine their purpose.