The Duncairn is our Audience Delight Award winner for Best Community Vibes. Read our case study to find out what is it about them that makes their audiences click.

Hand-picked reports on cultural audiences and attendance.

This report is about the impact of Covid-19 on people's interactions with technology, virtual events, audience expectations and monetisation of digital.

This report from Culture24 explores after-hours events in museums and their role in the night-time economy.

This research explored UK audiences' behaviours during lockdown, their wants and needs post-Covid and marketing opportunities for arts & culture organisations moving forward.

Young adults (16-24), or Gen Z, as marketers like to call them, are often seen as a hard-to-reach group. This report provides more juicy information about their lives and behaviours.

A national survey from Arts Council of Ireland looking at attendance and participation in the arts in ROI.

Watch our last Fourth Wall Session with Jenna Hall from Belfast Community Circus School to learn more about their evaluation process, how they do it and why they do it.

Does your museum have the comfiest seats? Or are your gallery invigilators the friendliest in the country? Nominate them for our visitor experience awards.

Time to nominate your favourite NI organisation and celebrate how they have found new ways to connect with their audiences in spite of the year's challenges.

In order to reach diverse audiences, including the LGBTQ+ community, you'll need to track who is visiting or engaging with you. Here's how to ask about gender and sexual orientation in surveys in a sensitive and practical way.

The action-research report from Cinegi profiles their efforts to bring filmed theatre, ballet, and opera to libraries and village halls across England.

Practical advice and case studies on cultural democracy from 64 Million Artists.

The Arts Collaboration Network have issued a statement following discussions about the impact of Covid-19 on the NI Arts and Cultural sector #InThisTogether

A guide to language in Disability for Non-Disabled People

We ran Hitchhiker's Guide to the Arts in 2014 to see if planned group visits could increase engagement from those who don't normally attend cultural events.

In this guest blog, Paul Kane from Belfast Over the Hill Music Collective shares his views on the way art and artists are perceived in our society and what he wants to change.

We're looking for people working in the arts, culture and heritage to share with us their dreams and visions for the NI sector.

Our client relationships director Fiona Bell shares some thoughts on the arts sector after her travels across the length and breadth of Northern Ireland this year.

In our latest guest blog, Niamh Kelly, Youth Ambassador at Reimagine, Remake, Replay writes about co-curation with audiences, and in this instance, with young people. Could it change museums' relationships with their audiences for the better?

Thrive's visitor profiling project to learn more about the visitors to six Northern Ireland museums.

Paul Connolly, lead singer of the Wood Burning Savages writes our third dream blog in which he reimagines NI cities and town centres where empty buildings are filled with arts and culture for the common good.

Last August, we invited Olly Davies from the Edinburgh Festival Fringe to share his experience of using audience data to make positive lasting changes to their overall strategy.

Amanda Neylon from NHS Digital tells us what exactly 'digital' means and what it means for the everyday person.

Working with the Barbican to gather insights into what young people want from their membership in future.

The Earagail Arts Festival asked their audience and wider public about their motivations and barriers to attend the festival. They uncovered data that helped them to evaluate their impact and refine their purpose.

Patrick O'Reilly from Tinderbox asks the right questions and suggests solutions for a thriving cultural sector in Northern Ireland.

Read the Arts Collaboration Network's latest statement on 27th January 2021

Clever use of social proof can help you use your current audience to encourage new visitors to your cultural venue or events.

Carrickfergus Museum transformed an empty space within their building into an area specifically designed for a new audience. We're looking at how they succeeded and how they integrated it into their regular programming.

Outburst Queer Arts Festival introduced their own ticketing strategy 'More if/Less if' to make their programme more accessible. They're one of our 2019/2020 Audience Delight Winner.

Why green issues matter to audiences and how the cultural sector is well-placed to make a positive impact on the environment.

What ticketing data can tell us about the effects of funding cuts on the arts in Northern Ireland.

Are cultural organisations too focused on new audiences - at the expense of encouraging and rewarding loyal visitors? Here's how and why arts organisations should be promoting audience loyalty.

Avoid the awkward when you're writing surveys that ask about gender, and be sure you're asking about the right things in the right ways.

Libraries are routinely reaching audiences that other cultural organisations struggle to. What can we learn from libraries about attracting a more diverse and representative audience?

Happy New Year! We're opening the year with a new theme: strengthening your relationship with your audiences and loyalty. It is as important as ever when our cultural spaces remain closed. Read our blog to find out more.

Here are the answers to some of the most common questions we've been getting from the cultural sector on GDPR.

Open House Festival is in the unusual position of having moved location from Belfast city centre to the seaside town of Bangor. We explore why they made the move, and how it has affected their audiences.

We've talked audience development with hundreds of organisations across Northern Ireland (and further afield!). So here are some of the most frequently asked questions we hear about understanding and growing cultural audiences.

Change in the cultural sector is often associated with fighting funding cuts - but organisational change is essential to survive and thrive in our fast-paced environment. Our CEO Margaret Henry shares her thoughts and experience on the challenges and benefits of change.

GDPR has had a major impact on email marketing. There are new and more rigorous standards on who you can email to. Here's what that means for marketers.