What is the ultimate stage of loyalty? How can you bring your audiences to see you as their BFF so they will support you at all times? Read our blog to find out.

When audiences visit your organisation for the first time, what can you do to build a lasting relationship with them? Read our blog to find out.

The focus is often on new audiences coming through our doors, but what does it take to get them to visit your organisation time and time again? Read our blog to find out.

For our new themes for 2021/2022, we take a closer look at a typical audience journey, from the first time they hear about you to when they become loyal customers, and all the steps in between. Read our introduction and first step of the audience journey.

How to move first-time attendees up the loyalty ladder? Find out how the California Symphony became audience-focused and created incentives based on their audiences' behaviour.

Audience development. It’s an objective that is close to our hearts here at Thrive. This summer, we decided to delve deeper into it, meeting with people from various parts of Northern Ireland’s arts and cultural sector (festivals, producers, galleries, and venues) The aim? To get an insight into the unique challenges each group faces around building and maintaining audience relationships.

Last June, The Crescent Arts Centre decided to try something new for their Belfast Book Festival: a Pay What You Want scheme. Read our case study to find out how it went.

Audience development is about building relationships and this is what we will be focusing on to support the sector over the next 12 months.

The Duncairn is our Audience Delight Award winner for Best Community Vibes. Read our case study to find out what is it about them that makes their audiences click.