How to move first-time attendees up the loyalty ladder? Find out how the California Symphony became audience-focused and created incentives based on their audiences' behaviour.

Sarah interviews Katy Raines, a well known arts marketing expert. Katy explains what segmentation is, why it works and includes case studies of successful segmentation.

There are different ways to segment your audience. In this toolkit, we're giving you tips to create your own successful segmentation.

In this guest blog Alan Ballany of Culture Republic gives his thoughts on what stricter standards around data anonymisation mean for cultural organisations under GDPR.

What is the ultimate stage of loyalty? How can you bring your audiences to see you as their BFF so they will support you at all times? Read our blog to find out.

The focus is often on new audiences coming through our doors, but what does it take to get them to visit your organisation time and time again? Read our blog to find out.