Audience development. It’s an objective that is close to our hearts here at Thrive. This summer, we decided to delve deeper into it, meeting with people from various parts of Northern Ireland’s arts and cultural sector (festivals, producers, galleries, and venues) The aim? To get an insight into the unique challenges each group faces around building and maintaining audience relationships.

What's the standard for digital marketing in the arts? Here are findings from a survey of 180 U.S. arts organisations by Capacity Interactive.

If you're a producer that brings work to receiving venues, you may think it's difficult to get a hold of your audience data for those shows. This blog clears up who has a right to the data. Plus, you'll get tips on how to work with venues to share this data, and increase audiences for everyone.

Duncan Webb asks how we can cross the cultural political divide.

Author: Duncan Webb, The Clyde Fitch Report

In this guest blog Alan Ballany of Culture Republic gives his thoughts on what stricter standards around data anonymisation mean for cultural organisations under GDPR.

Alan Ballany of Culture Republic explains who is responsible for GDPR in organisations, and what the penalties can be for non-compliance.

Musing on the language around cultural audiences - can we borrow some ideas from sport?

We've talked audience development with hundreds of organisations across Northern Ireland (and further afield!). So here are some of the most frequently asked questions we hear about understanding and growing cultural audiences.

Read our first guest blog from the Changed Future series, written by Lucretia Devlin.

How can the NI arts and cultural scene adapt to social distancing measures after the lockdown? Our Chief Executive Margaret Henry tries to find out.