IMPACT Sector Report

Our IMPACT survey is a post-visit audience survey that evidences the impact of attending arts and culture on audiences in Northern Ireland.

IMPACT shows, with data, that the arts enrich lives and strengthen communities. Now, we have the knowledge to harness those benefits more effectively than ever before. This isn’t just another set of top-line figures—it’s data that moves the conversation forward for the sector.

IMPACT reveals that each art form has distinct strengths and challenges. Some events attract tourists, while others foster local connection and community identity.

In this report, you will find new insights into audience motivations, behaviours, and demographics, broken down by artform.

Download the IMPACT Sector Report to learn more.

Interested in a specific artform? We have also published reports on Comedy, Visual Arts, Music and Theatre.

If you're interested in taking part in our IMPACT Survey, email eve@wewillthrive.co.uk.

The IMPACT Survey is supported by the Arts Council of Northern Ireland.