IMPACT Theatre Report

Our IMPACT survey is a post-visit audience survey that evidences the impact of attending arts and culture on audiences in Northern Ireland. Thanks to IMPACT, we're able to share for the first time how artform affects audience motivations, behaviours and demographics.

Theatre Audiences

• Theatre audiences were more likely to be aged 60+
• Theatre had the lowest percent of new audiences (6%)
• Print is an important channel, with theatre audiences more than three times as likely to have heard about the event through a printed brochure or poster/flyer
• These audiences were more likely to agree that they are proud of our arts/culture scene in NI (84% vs. 82% of the IMPACT total) and more likely to say they want to support the arts/culture sector more (92% vs. 89% of the total).

You can download the IMPACT Theatre Report for the full story.

Interested in other artforms? We have also published reports on Visual Arts, Comedy and Music.

You can also download and read the full IMPACT report for 2023-24.

If you're interested in taking part in our IMPACT Survey, email eve@wewillthrive.co.uk.

The IMPACT Survey is supported by the Arts Council of Northern Ireland.