Our Foundations report shows what the ticketed landscape was like in Northern Ireland in 2019-2020. It uncovers insights into audiences for venues and festivals across Northern Ireland and identifies benchmark figures for our region.

Our CEO Fiona attended the Family Arts Conference and learnt a lot about ticket prices. Read her blog to find out her key takeaways.

Our Foundations report shows what the ticketed landscape was like in Northern Ireland in 2020-2021. It uncovers insights into audiences for venues and festivals across Northern Ireland and identifies benchmark figures for our region.

Our Foundations report shows what the ticketed landscape was like in Northern Ireland in 2019-2023. It uncovers insights into audiences for venues and festivals across Northern Ireland and identifies benchmark figures for our region.

How much will your audience pay for a show or experience? And do lower prices de-value your product? Here's the research behind effective pricing strategies.

Colleen Dilenschneider argues that free admission matters less than we may think - and backs it up with ticketing and attendance data from the US.

Author: Colleen Dilenschneider 

Last June, The Crescent Arts Centre decided to try something new for their Belfast Book Festival: a Pay What You Want scheme. Read our case study to find out how it went.

A checklist of practical information to give to your potential visitors or event attendees.

The Foundations 2019-2023 report was made to study look at the ticketing landscape in Northern Ireland in recent years, including festivals. We learned a lot from it. So, we decided to talk to a few Northern Ireland festivals that weren't in the report. We wanted to find out what they thought about the trends for the next year.

Every year, we mine box office data to uncover insights into audiences for venues and festivals across Northern Ireland. Data includes overall benchmark figures for NI, as well as differences by Belfast venues and regional venues.

Fiona Bell asks whether arts venues go out of their way to be truly welcoming to everyone - or are we in danger of simply talking the talk?

The Duncairn is our Audience Delight Award winner for Best Community Vibes. Read our case study to find out what is it about them that makes their audiences click.

Outburst Queer Arts Festival introduced their own ticketing strategy 'More if/Less if' to make their programme more accessible. They're one of our 2019/2020 Audience Delight Winner.

In this guest blog, Sarah McAvera from Golden Thread Gallery, shares her experience of attending "free" cultural events with her family, which often come with hidden prices. She explores whether this outcome is inevitable or if organisations can implement changes to provide more budget-friendly and accessible family programming.

Thrive's visitor profiling project to learn more about the visitors to six Northern Ireland museums.

How to design a membership scheme that increases customer loyalty and improves your organisation's bottom line.

Our Client Programme Coordinator Sarah looks at examples of how organisations outside of the arts and culture sectors exceed their audiences' expectations. Read her blog to find out her key takeaways.

We've asked Zoe Seaton at Big Telly Theatre Company what it's like to adapt live theatre online, how to price digital performances and tips for NI organisations.

Our CEO Margaret attended the Westminster Media Forum event recently, and came away with a lot of ideas and questions for digital transformation in the NI arts, culture, and heritage sector.

The Around the Town Festival in Carrickfergus, Northern Ireland, highlights the impact of community-driven efforts on local culture. Led by Positive Carrickfergus, the festival aimed to showcase the town’s potential and boost its arts scene. For this case study, our Client Programme Coordinator Sarah spoke with Creative Producer Lynn McKenzie to find out how she and the team turned community aspirations into a successful festival through collaboration, planning, and responsive organising.

How using focus groups helped The Crescent understand how their audience sees them, and led to a new brand and website that's showcasing the best of what they offer.

Grassroots venues play a vital role in maintaining the longevity of the music sector. In this blog, Eve explores the challenges facing local grassroots music venues and what could be done to support their long term success.