Our Foundations report shows what the ticketed landscape was like in Northern Ireland in 2019-2020. It uncovers insights into audiences for venues and festivals across Northern Ireland and identifies benchmark figures for our region.

What's the standard for digital marketing in the arts? Here are findings from a survey of 180 U.S. arts organisations by Capacity Interactive.

Every year, we mine box office data to uncover insights into audiences for venues and festivals across Northern Ireland. Data includes overall benchmark figures for Northern Ireland, as well as differences by Belfast venues and regional venues.

Our Foundations report shows what the ticketed landscape was like in Northern Ireland in 2020-2021. It uncovers insights into audiences for venues and festivals across Northern Ireland and identifies benchmark figures for our region.

Our Foundations report shows what the ticketed landscape was like in Northern Ireland in 2019-2023. It uncovers insights into audiences for venues and festivals across Northern Ireland and identifies benchmark figures for our region.

Over the past couple of years, we have been working on an exciting venture known as the North West project. This initiative revolves around the collection of data concerning arts, culture, and heritage audiences in Derry and Donegal. Now, we've decided to put together all the stuff we've learned from it in one place.

The Continuous Household Survey is an annual public survey done by the Northern Irish Government. Here's how to access the results, and why you should read it.

The iBeholder pilot was developed to help us discover new ways to gather audience data for non-ticketed visual arts organisations and boost the audience experience. This report details everything that happened throughout the project and the insights we uncovered during the pilot.

Surveys, postcode mapping, focus groups, and visitor profiling.

Our strategic insights director Chris invites NI festivals and venues with box office systems to take part in a returning favourite, our Foundations bench-marking project.

Every year, we mine box office data to uncover insights into audiences for venues and festivals across Northern Ireland. Data includes overall benchmark figures for NI, as well as differences by Belfast venues and regional venues.

Our annual benchmarking report Foundations shows consistently each year that the vast majority of customers do not return the following year. And they don’t come more than once during the year. It sounds like we have a commitment problem. Áine explores how to use data to better understand audience engagement.

Three proven ways to get performing arts audiences to re-attend.

A run-down of all the ways to find out about your current and potential audiences. These range from simple and no-cost solutions, to more sophisticated box office systems.

We are now taking registrations for wave 2 of Missing Audiences in Northern Ireland, which will open on 31st January 2022.

Want to know why some of your most loyal audiences haven't yet come back to your organisation? There's a way to find out. Take part in Missing Audiences.

Our strategic insights director Chris Palmer blogs on his return to thrive after three years away.

What our latest ticketing research says about customer loyalty in theatres and arts venues across Northern Ireland.

How popular is online booking with Northern Irish arts ticket buyers - and how does it differ between urban and rural contexts?

The focus is often on new audiences coming through our doors, but what does it take to get them to visit your organisation time and time again? Read our blog to find out.

Before we can see the effects of GDPR, here's a breakdown of how well Northern Irish venues are capturing contact details and permissions for their ticket buyers.

What ticketing data can tell us about the effects of funding cuts on the arts in Northern Ireland.

We have partnered with the Insights Alliance (Indigo Ltd, Baker Richards and One Further) to deliver the Missing Audiences survey in Northern Ireland.