Why Define Company Values
"In the same way that defining your visual identity and branding is a critical foundation for any product or communication you put out to the world, defining your values becomes the foundation for your company culture, guiding the decisions you make, and the people you hire.
You may be asking yourself, things have been going well so far — why define values in the first place?"
Carter Cleveland, CEO of Artsy, explains why defining company values is so important. He talks about values as a tool for achieving your purpose or mission, and how they are instrumental in ensuring quality and guiding decision-making when your organisation expands.
The article also touches on the importance of values for creating and maintaing your brand. Once you know what your values are, your tone of voice and your visuals will flow naturally.
