Real-life examples of how focusing on the audience can unlock an organisation’s potential.
Check out how other cultural organisations have used data and insight to improve their audience understanding.
We worked with Shannon Yee to find an audience for her immersive theatre installation. An example of how communication with box office and front of house staff is vital for marketing alternative theatre.
We ran Hitchhiker's Guide to the Arts in 2014 to see if planned group visits could increase engagement from those who don't normally attend cultural events.
How group visits can be used to increase engagement from hard to reach audiences.
Author: Jane Wells, First Art
How Buxton Opera House used audience feedback to make their venue and events more family-friendly.
Author: Kate Mroczkowski, Spektrix
How the Grand Theatre in Blackpool put the audience first when designing their website.
Author: Andrew Howard and Markerle Davis, Culture Hive
Durham Cathedral's lego-based fundraising campaign shows how arts, culture, and heritage organisations can create engaging fundraisers that appeal to families and young people.
Author: Catherine Hodgson, Durham Cathedral
