Real-life examples of how focusing on the audience can unlock an organisation’s potential.
Check out how other cultural organisations have used data and insight to improve their audience understanding.
Outburst Queer Arts Festival introduced their own ticketing strategy 'More if/Less if' to make their programme more accessible. They're one of our 2019/2020 Audience Delight Winner.
How Art UK and the Audience Agency increased visits to their online collection and resources from BAME audiences and those aged 16-24.
Authors: Katie Moffat and Richard Turpin
How Young At Art create relaxed performances and an accessible festival experience for their young audience members with additional needs.
In 2018, six museums across Northern Ireland hosted late-night events to attract new audiences and change perceptions about museums.
How National Theatre of Scotland is using digital creatively to improve access and grow Deaf audiences.
How using focus groups helped The Crescent understand how their audience sees them, and led to a new brand and website that's showcasing the best of what they offer.
