Real-life examples of how focusing on the audience can unlock an organisation’s potential.

Check out how other cultural organisations have used data and insight to improve their audience understanding.

CASE STUDY 24th September 2024

How to Host a Successful Local Festival: The Story of Around the Town Festival

The Around the Town Festival in Carrickfergus, Northern Ireland, highlights the impact of community-driven efforts on local culture. Led by Positive Carrickfergus, the festival aimed to showcase the town’s potential and boost its arts scene. For this case study, our Client Programme Coordinator Sarah spoke with Creative Producer Lynn McKenzie to find out how she and the team turned community aspirations into a successful festival through collaboration, planning, and responsive organising.
Photo of the front of Court House Bangor at night
CASE STUDY 15th November 2023

The CAT’s Meow! The Success of Community Asset Transfer at Court House Bangor

Community Asset Transfer (CAT) has been successfully utilised across the UK, yet Northern Ireland has seen only one major success story so far – the Open House Festival's ownership of the Court House, Bangor. Its triumph prompts an important question – Why aren't more Northern Irish communities trying out asset transfers to revive cherished local buildings?
Sketch of the trial of the ‘Islandmagee Witches’
CASE STUDY 31st October 2023

Witches and data: Collecting data as a non-ticketed museum

When it comes to collecting audience data, free, non-ticketed spaces always ask us the same question: how can we learn more about the people who come through our doors without a ticketing system?

CASE STUDY 14th September 2022

Pay What You Want at Belfast Book Festival

Last June, The Crescent Arts Centre decided to try something new for their Belfast Book Festival: a Pay What You Want scheme. Read our case study to find out how it went.
CASE STUDY 21st June 2022

The Gert and friends: Transforming lives with a co-creative approach

We found that demonstrating the value of arts and culture, and the impact it can have on people and their communities is not an easy task. EastSide Arts' project 'The Gert and Friends' is a great example of how it can be done through co-creation.
Tweet from the MERL with a vintage photo of a square sheep
CASE STUDY 22nd September 2021

How the MERL diversified their online audiences

Our former Client Relationships Exec Catherine talked to the person behind the hilarious (and informative) social media accounts of The Museum of English Rural Life. Read our case study to find out how they succeeded in diversifying their online audiences with a single tweet.

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