Real-life examples of how focusing on the audience can unlock an organisation’s potential.
Check out how other cultural organisations have used data and insight to improve their audience understanding.
Last August, we invited Olly Davies from the Edinburgh Festival Fringe to share his experience of using audience data to make positive lasting changes to their overall strategy.
The Earagail Arts Festival asked their audience and wider public about their motivations and barriers to attend the festival. They uncovered data that helped them to evaluate their impact and refine their purpose.
We've asked Zoe Seaton at Big Telly Theatre Company what it's like to adapt live theatre online, how to price digital performances and tips for NI organisations.
Carrickfergus Museum transformed an empty space within their building into an area specifically designed for a new audience. We're looking at how they succeeded and how they integrated it into their regular programming.
Outburst Queer Arts Festival introduced their own ticketing strategy 'More if/Less if' to make their programme more accessible. They're one of our 2019/2020 Audience Delight Winner.
How Art UK and the Audience Agency increased visits to their online collection and resources from BAME audiences and those aged 16-24.
Authors: Katie Moffat and Richard Turpin