Real-life examples of how focusing on the audience can unlock an organisation’s potential.
Check out how other cultural organisations have used data and insight to improve their audience understanding.
How National Theatre of Scotland is using digital creatively to improve access and grow Deaf audiences.
The action-research report from Cinegi profiles their efforts to bring filmed theatre, ballet, and opera to libraries and village halls across England.
Bristol Culture's museum and gallery shops were losing money, but by using audience data and testing new strategies they were able to turn things around.
Author: Zak Mensah, Arts Professional
How using focus groups helped The Crescent understand how their audience sees them, and led to a new brand and website that's showcasing the best of what they offer.
An interview with Sarah Hughes, on how business partnership can be as an audience development tool.
How Hull Truck Theatre improved the accessibility of their website and online booking process.
Author: Danielle McLoughlin
