The Analytics Series - Facebook Insights

We created the Analytics Series to help you know your audience with the tools you already have but may not use to their full extent. We're all lucky that most of the online platforms we use come with free, built-in analytics and insights. We only need to make time in our busy schedule to learn how to use them and look at the data regularly.

This Facebook toolkit is the second of our Analytics Series. We're looking at the platform's insights, what they are, which ones are useful to track and why, events insights and tips for ads and sponsored posts.

Other toolkits in the Analytics Series

Google Analytics toolkit

Twitter Analytics toolkit

Instagram Insights toolkit

Need some advice specific to your organisation? We're always free for a chat. Book one of our one-on-one audience appointments to discuss any audience-focused project or question you might have.

This toolkit will help you to understand Facebook Insights better; to know what information it can give you and how to refine your content for your audiences based on this data.

Thrive Facebook Insights Toolkit

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(PDF 1,048KB)

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