The Analytics Series - Twitter Analytics

We created the Analytics Series to help you know your audience with the tools you already have but may not use to their full extent. We're all lucky that most of the online platforms we use come with free, built-in analytics and insights. We only need to make time in our busy schedule to learn how to use them and look at the data regularly.

This Twitter toolkit is the second of our Analytics Series. We're looking at how to find and use analytics on Twitter, what metrics you should track on it and why those are important.

Other toolkits in the Analytics Series

Google Analytics toolkit

Facebook Insights toolkit


Need some advice specific to your organisation? We're always free for a chat. Book one of our one-on-one audience appointments to discuss any audience-focused project or question you might have.

This toolkit will help you to understand Twitter analytics better; to know what information it can give you and how to refine your content for your audiences based on this data.

Thrive Twitter Analytics Toolkit

Download toolkit
(PDF 996KB)

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