The Analytics Series - Google Analytics Toolkit
We created the Analytics Series to help you know your audience with the tools you already have but may not use to their full extent. We're all lucky that most of the online platforms we use come with free, built-in analytics and insights. We only need to make time in our busy schedule to learn how to use them and look at the data regularly.
This Google Analytics toolkit is the first of our Analytics Series. We're looking at what it is and what information it can give you, what elements you should measure and track on it, and why those are important. This toolkit is for complete beginners who have never used Google Analytics or have just installed the platform on their website and aren’t sure how to use it.