In this blog, our former Client Relationships Exec Catherine talks about all the things to consider for filling your space with experiences audiences will love.

We worked with Shannon Yee to find an audience for her immersive theatre installation. An example of how communication with box office and front of house staff is vital for marketing alternative theatre.

Are you a theatre company or producer showing your work in a receiving venue? The toolkit will help you prep all the info you and your venue need to market your show effectively.

VR is an exciting new opportunity for arts, culture, and heritage. But is there really an audience for it, and can it be used as an audience development tool? Fiona Bell reports from the Culture Geek conference.

The focus is often on new audiences coming through our doors, but what does it take to get them to visit your organisation time and time again? Read our blog to find out.

A run-down of all the ways to find out about your current and potential audiences. These range from simple and no-cost solutions, to more sophisticated box office systems.

When it comes to collecting audience data, free, non-ticketed spaces always ask us the same question: how can we learn more about the people who come through our doors without a ticketing system?

Why you might already be doing research without knowing it... and how to choose the right research method to find out what you need to know.

Thrive's visitor profiling project to learn more about the visitors to six Northern Ireland museums.

When audiences visit your organisation for the first time, what can you do to build a lasting relationship with them? Read our blog to find out.

How Young At Art create relaxed performances and an accessible festival experience for their young audience members with additional needs.

Some people who used to be regular audience members haven't yet returned to cultural organisations. There are ways to entice them back. Read our blog to find out.

YouGov and Experian have been collecting data on the cost-of-living crisis and its impact on consumers. We wrote a blog about the implications for arts and culture audiences.