Hand-picked reports on cultural audiences and attendance.

Image of a crowd of people at a gig

The IMPACT North West Project Resources

Over the past couple of years, we have been working on an exciting venture known as the North West project. This initiative revolves around the collection of data concerning arts, culture, and heritage audiences in Derry and Donegal. Now, we've decided to put together all the stuff we've learned from it in one place.

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IMPACT Survey report

Our IMPACT report helps us learn more about who audiences are, how they behave, why they attend and how they feel after attending a variety of artforms.

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Foundations report 2019-2023

Our Foundations report shows what the ticketed landscape was like in Northern Ireland in 2019-2023. It uncovers insights into audiences for venues and festivals across Northern Ireland and identifies benchmark figures for our region.

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2023 data trends at festivals in Northern Ireland

Earlier this month, we were invited to take part in the Festivals Forum, where we presented some of our findings on festival audience attendance over the last 4 years. The meeting provided us with great insight into trends from across NI festivals. Eve discusses in this report.

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iBeholder Report

The iBeholder pilot was developed to help us discover new ways to gather audience data for non-ticketed visual arts organisations and boost the audience experience. This report details everything that happened throughout the project and the insights we uncovered during the pilot.

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Foundations report 2020-2021

Our Foundations report shows what the ticketed landscape was like in Northern Ireland in 2020-2021. It uncovers insights into audiences for venues and festivals across Northern Ireland and identifies benchmark figures for our region.

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