Hand-picked reports on cultural audiences and attendance.

After the Interval - Act 1 Insights

Report of findings from Act 1 of the 'After the Interval' survey in NI and ROI

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Foundations Report 2018 - 2019

Every year, we mine box office data to uncover insights into audiences for venues and festivals across Northern Ireland. Data includes overall benchmark figures for Northern Ireland, as well as differences by Belfast venues and regional venues.

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We are Gen Z: Their power and their paradox

Young adults aged 16-24, commonly referred to as Gen Z by marketers, are often considered a challenging demographic to engage. This report, developed by the creative agency We Are Social UK, offers deeper insights into their lifestyles and behaviours. You can read the complete report via the link or read the summary below, written by Alice Bresciani, We Are Social's former Senior Research and Insights Director. We recently created an audience snapshot for this age group and the art forms they're into.

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Understanding Audiences for Contemporary Arts - SPARC Study

This in-depth qualitative study looks at arts audiences from 20 organisations across the UK, uncovering why people attend shows, events, and galleries - and what holds them back from engaging more.

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Arts Industry Digital Marketing Benchmark Study

What's the standard for digital marketing in the arts? Here are findings from a survey of 180 U.S. arts organisations by Capacity Interactive.

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Arts Audiences in Ireland

A national survey from Arts Council of Ireland looking at attendance and participation in the arts in ROI.

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