Best practice and cutting-edge thinking in audience development today.
We’ve rounded up the best the web has to offer in audience development news and views.
Practical steps that arts and cultural organisations can take to get more working class people employed and leading in the sector.
Author: Danielle Rose
Nicholas Penny, former director of the National Gallery in London, questions the attention paid to visitor numbers in determining the success of cultural institutions.
This short piece argues that defining company values can be a practical tool - not just a box-ticking exercise.
Author: Carter Cleveland, CEO of Artsy
Colleen Dilenschneider argues that free admission matters less than we may think - and backs it up with ticketing and attendance data from the US.
Author: Colleen Dilenschneider
It's easy to measure financial gains, but how can arts organisations with a social purpose measure their value?
Author: Matthew Brown
Social media 'stories' are pictures or video that usually disappears after 24 hours. So why would you bother using them? One reason is that they are very popular with younger audiences.
Author: Paul Hanrahan - Culture Republic