Thinking BIG! A guide to strategic marketing planning

Marketing used to be about making a myth and telling it. Now it’s about telling a truth and sharing it. - Marc Mathieu

So, how do we go about marketing our products or services? This is where strategic marketing comes into play! Having a well organised and effective strategic marketing plan ensures allows you to can maximise your marketing potential.

Specifically created for arts organisations, this guide explains in straightforward language how to create and build a strategic marketing plan for your organisation/business.

The guide includes a range of worksheets, activities and exercises that can be looked through at your own leisure.

Whether you’re a complete beginner or have a background in marketing, this guide is for you. Full of useful tips and tricks, alongside a linear guide to creating a plan, this is a resource not to be missed.

You can download the guide here.

Guide Authors: Arts Marketing Association and Creative Scotland.