Find out what art form NI audiences connect with the most and what prevents them from engaging with some art forms.

How engaged Adults (35-49) are in Arts and Culture in Belfast and what art forms they are interested in the most.

How engaged Older People (65+) are in Arts and Culture in Belfast and what art forms they are interested in the most.

How engaged Young Adults (16-24) are in Arts and Culture in Belfast and what art forms they are interested in the most.

Young adults aged 16-24, commonly referred to as Gen Z by marketers, are often considered a challenging demographic to engage. This report, developed by the creative agency We Are Social UK, offers deeper insights into their lifestyles and behaviours. You can read the complete report via the link or read the summary below, written by Alice Bresciani, We Are Social's former Senior Research and Insights Director. We recently created an audience snapshot for this age group and the art forms they're into.

Get to know Jan, our accessibility persona created from the data collected during our Audience Panel.

Get to know Frank and Nancy, our Older Frequent Attender persona created from the data collected during our Audience Panel.

Cultural organisations in England get their overview of cultural audiences from the Taking Part Survey.

Get to know Jill, our Young Family persona created from the data collected during our Audience Panel.

Get to know Darren, our Young Infrequent Attender persona created from the data collected during our Audience Panel.

A national survey from Arts Council of Ireland looking at attendance and participation in the arts in ROI.

This research explored UK audiences' behaviours during lockdown, their wants and needs post-Covid and marketing opportunities for arts & culture organisations moving forward.

This in-depth qualitative study looks at arts audiences from 20 organisations across the UK, uncovering why people attend shows, events, and galleries - and what holds them back from engaging more.

The iBeholder pilot was developed to help us discover new ways to gather audience data for non-ticketed visual arts organisations and boost the audience experience. This report details everything that happened throughout the project and the insights we uncovered during the pilot.

Discover the insights from the Missing Audiences for Northern Ireland - Wave 1 survey.

Working with the Barbican to gather insights into what young people want from their membership in future.

Last month, we sat down with representatives from organisations across Belfast to discuss their thoughts on the impact of various art forms on audiences. Find out how the meeting went in our latest blog written by our Sector Programme Coordinator Eve Murtagh.

We want to grow the amount of research into cultural engagement in Northern Ireland. Read our blog to find out more about our plans for this year and how you can take part.

When you're starting any kind of research - the first thing to do is to check what's already out there. Here are our top free online sources of audience information.

We ran Hitchhiker's Guide to the Arts in 2014 to see if planned group visits could increase engagement from those who don't normally attend cultural events.

How and when does an interest in an artform translate into attending and participating in it? In June, our resident BOSS Eve attended the 'Interest Into Action' TEA Break session hosted by the Audience Agency. This session led Eve to doing some investigating into this concept of her own with some very interesting results.

Libraries are routinely reaching audiences that other cultural organisations struggle to. What can we learn from libraries about attracting a more diverse and representative audience?

As we move towards spring, it's a fitting time to take a moment and consider December, a pivotal time of year for the arts. With recent reports suggesting a downturn in sales for pantomimes and Christmas shows throughout the UK, it's worth examining whether this trend extends to Northern Ireland as well.

New Era, New Audience: How can we make the arts appeal to the wider public during the pandemic and beyond? is our first guest blog of 2021, written by playwright Rosemary Jenkinson.