Practical ways to create an email strategy that increases sales and improves customer loyalty.
Here are the answers to some of the most common questions we've been getting from the cultural sector on GDPR.
This spreadsheet from GDPR and You is a great way to check if your organisation is ready for full GDPR compliance.
Get the low-down on recording images of audiences under GDPR, and download our template to make your own event photography notice.
Want to get started on your GDPR journey? Use this template to complete a data and confidentiality audit for your organisation.
Confused about consent for GDPR? Whizz through this checklist and see where you're at.
Use this toolkit to create your own GDPR compliant privacy notice.
In this guest blog Alan Ballany of Culture Republic gives his thoughts on what stricter standards around data anonymisation mean for cultural organisations under GDPR.
It's been a year since GDPR hit our inboxes. How have companies and cultural organisations coped, and what are the most common misunderstandings around the legislation?
If you're confused about who you can market to via email under the new GDPR regulations, this handy flow chart will help you identify what you need to do.
'Legitimate Interests' could be the saving grace for many arts and culture organisations who want to hold on to their marketing lists.
Alan Ballany of Culture Republic explains who is responsible for GDPR in organisations, and what the penalties can be for non-compliance.
Confused about GDPR? Here is a quick and easy guide to what you need to know to get started.
GDPR has had a major impact on email marketing. There are new and more rigorous standards on who you can email to. Here's what that means for marketers.
Avoid the awkward when you're writing surveys that ask about gender, and be sure you're asking about the right things in the right ways.
Before we can see the effects of GDPR, here's a breakdown of how well Northern Irish venues are capturing contact details and permissions for their ticket buyers.
If you're a producer that brings work to receiving venues, you may think it's difficult to get a hold of your audience data for those shows. This blog clears up who has a right to the data. Plus, you'll get tips on how to work with venues to share this data, and increase audiences for everyone.
The lowdown on the newest ways cultural organisations can use digital to connect with their audiences.
Sign-up forms, subscription confirmations, welcome emails... they're all opportunities to get the message out there about who you are and why a potential audience member should buy a ticket or plan a visit.
Change in the cultural sector is often associated with fighting funding cuts - but organisational change is essential to survive and thrive in our fast-paced environment. Our CEO Margaret Henry shares her thoughts and experience on the challenges and benefits of change.
In order to reach diverse audiences, including the LGBTQ+ community, you'll need to track who is visiting or engaging with you. Here's how to ask about gender and sexual orientation in surveys in a sensitive and practical way.
We've talked audience development with hundreds of organisations across Northern Ireland (and further afield!). So here are some of the most frequently asked questions we hear about understanding and growing cultural audiences.