Discover the insights from the Missing Audiences for Northern Ireland - Wave 1 survey.

Find out the results from our first Culture Beyond Covid for Heritage: The Heritage Panel

Find out the results from our second Culture Beyond Covid for Heritage: the Heritage Panel

Discover the insights from the Missing Audiences for Northern Ireland - Wave 2 survey.

Find out the results from our third Culture Beyond Covid for Heritage: the Heritage Panel

Our Foundations report shows what the ticketed landscape was like in Northern Ireland in 2019-2023. It uncovers insights into audiences for venues and festivals across Northern Ireland and identifies benchmark figures for our region.

Get to know Jan, our accessibility persona created from the data collected during our Audience Panel.

Get to know Frank and Nancy, our Older Frequent Attender persona created from the data collected during our Audience Panel.

Get to know Jill, our Young Family persona created from the data collected during our Audience Panel.

Get to know Darren, our Young Infrequent Attender persona created from the data collected during our Audience Panel.

Covid had an impact on how cultural organisations are collecting and using audience data. With our last thrive survey, we were able to find out what changed and what it means for audience data in NI going forward.

Discover the insights from our Culture Beyond Covid audience research for ticketed and non-ticketed organisations.

Find out how NI audiences engage with culture online.

Find out who are the NI audiences willing to pay for culture online.

Find out how NI heritage visitors have engaged with heritage organisations and sites since Covid and how you can use these insights to plan for the future.

Find out the results from our fourth and final survey for Culture Beyond Covid for Heritage: the Heritage Panel

Surveys, postcode mapping, focus groups, and visitor profiling.

Book a free one-to-one chat about your audiences.

Our insights director Chris looks at the ticketing trends and what they say about where people get their cultural fix in NI. Do ticket-buyers in Belfast stick to city venues - and vice versa?

Our top tips for designing and running a survey. Find out how to create useful survey questions and get the response rates you need.

Why you might already be doing research without knowing it... and how to choose the right research method to find out what you need to know.

Bristol Culture's museum and gallery shops were losing money, but by using audience data and testing new strategies they were able to turn things around.

Author: Zak Mensah, Arts Professional

Use this template to create a powerful one-page persona that helps you focus on your target audiences.

A roadmap for digital tailored to Northern Ireland’s arts and culture organisations’ needs

There is wealth of free information about your current and potential audiences available through your social media and website. Here's how to access it and build a picture of your online audiences.

Happy New Year! We're opening the year with a new theme: strengthening your relationship with your audiences and loyalty. It is as important as ever when our cultural spaces remain closed. Read our blog to find out more.

The ISLAND Arts Centre is our Audience Delight Award winner for best socially distanced festival for families. Read our case study to find out how they did it, how their audience found it and tips for doing it yourself.

Libraries are routinely reaching audiences that other cultural organisations struggle to. What can we learn from libraries about attracting a more diverse and representative audience?

Here are the answers to some of the most common questions we've been getting from the cultural sector on GDPR.

We've talked audience development with hundreds of organisations across Northern Ireland (and further afield!). So here are some of the most frequently asked questions we hear about understanding and growing cultural audiences.

Some people who used to be regular audience members haven't yet returned to cultural organisations. There are ways to entice them back. Read our blog to find out.

How using focus groups helped The Crescent understand how their audience sees them, and led to a new brand and website that's showcasing the best of what they offer.

A run-down of all the ways to find out about your current and potential audiences. These range from simple and no-cost solutions, to more sophisticated box office systems.