Watch our last Fourth Wall Session with Jenna Hall from Belfast Community Circus School to learn more about their evaluation process, how they do it and why they do it.Tags: Evaluation, Case study
How to move first-time attendees up the loyalty ladder? Find out how the California Symphony became audience-focused and created incentives based on their audiences' behaviour.Tags: Case study, Segmentation, Loyalty
We worked with Shannon Yee to find an audience for her immersive theatre installation. An example of how communication with box office and front of house staff is vital for marketing alternative theatre.
We ran Hitchhiker's Guide to the Arts in 2014 to see if planned group visits could increase engagement from those who don't normally attend cultural events.
The Duncairn is our Audience Delight Award winner for Best Community Vibes. Read our case study to find out what is it about them that makes their audiences click.Tags: Community, Loyalty
We've asked Zoe Seaton at Big Telly Theatre Company what it's like to adapt live theatre online, how to price digital performances and tips for NI organisations.
Real-life examples of how focusing on the audience can unlock an organisation’s potential.
How using focus groups helped The Crescent understand how their audience sees them, and led to a new brand and website that's showcasing the best of what they offer.
In this blog, we’re giving you some easy tips for writing great copy.Tags: Copy, Communication, Accessibility
Find out what social media is best for your organisation based on your audience, pros and cons for each platform and the type of content audiences engage with the most.
How the Grand Theatre in Blackpool put the audience first when designing their website.
Author: Andrew Howard and Markerle Davis, Culture Hive
In this short toolkit, we’re giving you tips on the different tools you can use to find out more about your new visitors.
How Buxton Opera House used audience feedback to make their venue and events more family-friendly.
Author: Kate Mroczkowski, Spektrix
For our new themes for 2021/2022, we take a closer look at a typical audience journey, from the first time they hear about you to when they become loyal customers, and all the steps in between. Read our introduction and first step of the audience journey.Tags: Copy, Customer journey, Loyalty
Bristol Culture's museum and gallery shops were losing money, but by using audience data and testing new strategies they were able to turn things around.
Author: Zak Mensah, Arts Professional
A roadmap for digital tailored to Northern Ireland’s arts and culture organisations’ needs
The ISLAND Arts Centre is our Audience Delight Award winner for best socially distanced festival for families. Read our case study to find out how they did it, how their audience found it and tips for doing it yourself.Tags: Audience Delight, Outdoor festivals, Families, COVID-19
How East Durham Creates used an audience-led approach to change the low levels of arts engagement in the area.
Author: Nikki Locke, East Durham Creates
How group visits can be used to increase engagement from hard to reach audiences.
Author: Jane Wells, First Art
How London Symphony Orchestra changed their mindset and activities to make sure they are inclusive of all families.
Author: Fabienne Morries, London Symphony Orchestra
In the cultural sector, we're often advised to diversify our income streams. Here's how Chickenshed were able to turn something they already did into a revenue source.
Authors: Lily Elizabeth Davies and William Porter, Chickenshed
Interested in digital and user-generated content? Here's how the Royal Ontario Museum used visitor photos as part of their visitor experience, and as a data source too.
Author: Ryan Dodge, Digital Engagement at Royal Ontario Museum
How the V&A combined digital, physical, and personal welcomes to create a great visitor experience.
Author: Kati Price
Kelly-Anne Collins from Dance Resource Base writes on the importance of taking the time to understand and communicate the ‘why’ of your organisation.
How to design a membership scheme that increases customer loyalty and improves your organisation's bottom line.
How National Theatre of Scotland is using digital creatively to improve access and grow Deaf audiences.
Carrickfergus Museum transformed an empty space within their building into an area specifically designed for a new audience. We're looking at how they succeeded and how they integrated it into their regular programming.
How Art UK and the Audience Agency increased visits to their online collection and resources from BAME audiences and those aged 16-24.
Authors: Katie Moffat and Richard Turpin
Happy New Year! We're opening the year with a new theme: strengthening your relationship with your audiences and loyalty. It is as important as ever when our cultural spaces remain closed. Read our blog to find out more.
Our top tips for designing and running a survey. Find out how to create useful survey questions and get the response rates you need.
When audiences visit your organisation for the first time, what can you do to build a lasting relationship with them? Read our blog to find out.
How Hull Truck Theatre improved the accessibility of their website and online booking process.
Author: Danielle McLoughlin