The iBeholder pilot was developed to help us discover new ways to gather audience data for non-ticketed visual arts organisations and boost the audience experience. This report details everything that happened throughout the project and the insights we uncovered during the pilot.

For the first time, we are sharing artform reports from our IMPACT Survey, using responses gathered from 29 organisations between September 2023 and July 2024. This report details the motivations, behaviours, and demographics of Visual Arts audiences.

Insights into arts and craft audiences in Belfast, and ideas for increasing visitors to your gallery.

Find out what NI visual arts audiences think about coming back, what they've been doing over lockdown and what they'll feel comfortable doing in the future.

Discover the insights from our Culture Beyond Covid audience research for ticketed and non-ticketed organisations.

In this report, we've used our IMPACT Survey to offer new insights into audience motivations, behaviours, and demographics, broken down by artform.

For the first time, we are sharing artform reports from our IMPACT Survey, using responses gathered from 29 organisations between September 2023 and July 2024. This report details the motivations, behaviours, and demographics of Theatre audiences.

For the first time, we are sharing artform reports from our IMPACT Survey, using responses gathered from 29 organisations between September 2023 and July 2024. This report details the motivations, behaviours, and demographics of Music audiences.

For the first time, we are sharing artform reports from our IMPACT Survey, using responses gathered from 29 organisations between September 2023 and July 2024. This report details the motivations, behaviours, and demographics of Comedy audiences.

In this audience snapshot, find out how NI audiences feel about returning to in-person events.

Find out how NI heritage visitors have engaged with heritage organisations and sites since Covid and how you can use these insights to plan for the future.

Find out how NI audiences engage with culture online.

Find out who are the NI audiences willing to pay for culture online.

This report from Arts Connect explores how people aged 10 to 19 relate to arts and culture.

What's the standard for digital marketing in the arts? Here are findings from a survey of 180 U.S. arts organisations by Capacity Interactive.

Spark ideas and reach solutions.

Practical ways to create an email strategy that increases sales and improves customer loyalty.

When you're starting any kind of research - the first thing to do is to check what's already out there. Here are our top free online sources of audience information.

Today is a new chapter for Audiences NI as we launch a new brand but also a new name – Welcome to thrive.

A recent visit to Dundee shows a city that is investing in people-focused culture and heritage. What are the lessons for Belfast's future cultural strategy?

Last month, we sat down with representatives from organisations across Belfast to discuss their thoughts on the impact of various art forms on audiences. Find out how the meeting went in our latest blog written by our Sector Programme Coordinator Eve Murtagh.

When it comes to collecting audience data, free, non-ticketed spaces always ask us the same question: how can we learn more about the people who come through our doors without a ticketing system?

Libraries are routinely reaching audiences that other cultural organisations struggle to. What can we learn from libraries about attracting a more diverse and representative audience?

Our insights director Chris looks at the ticketing trends and what they say about where people get their cultural fix in NI. Do ticket-buyers in Belfast stick to city venues - and vice versa?

A run-down of all the ways to find out about your current and potential audiences. These range from simple and no-cost solutions, to more sophisticated box office systems.