Our Foundations report shows what the ticketed landscape was like in Northern Ireland in 2019-2020. It uncovers insights into audiences for venues and festivals across Northern Ireland and identifies benchmark figures for our region.Tags: Benchmark, Box office, Tickets, Pricing
In this blog, our Research Executive Victoria explores the different benefits of having a ticketing system.Tags: Tickets, Box office, CRM
Every year, we mine box office data to uncover insights into audiences for venues and festivals across Northern Ireland. Data includes overall benchmark figures for Northern Ireland, as well as differences by Belfast venues and regional venues.
This comprehensive report from UK Theatre analyses sales data across a wide range of genres and venue types.
Insights from the ticketing data of up to 343 cultural organisations across the UK, Ireland, USA, and Canada.
Every year, we mine box office data to uncover insights into audiences for venues and festivals across Northern Ireland. Data includes overall benchmark figures for NI, as well as differences by Belfast venues and regional venues.
Our strategic insights director Chris invites NI festivals and venues with box office systems to take part in a returning favourite, our Foundations bench-marking project.
Before we can see the effects of GDPR, here's a breakdown of how well Northern Irish venues are capturing contact details and permissions for their ticket buyers.
Our CEO Fiona attended the Family Arts Conference and learnt a lot about ticket prices. Read her blog to find out her key takeaways.Tags: Pricing, Accessibility, Access
In this podcast we hear from the museum guides and curators on what the process was actually like and how glad they are they done it!
A run-down of all the ways to find out about your current and potential audiences. These range from simple and no-cost solutions, to more sophisticated box office systems.
This spider chart will help you to visualise how you’re doing at loyalty and to focus your effort on the things you need to improve for strengthening your relationship with your audiences.
We worked with Shannon Yee to find an audience for her immersive theatre installation. An example of how communication with box office and front of house staff is vital for marketing alternative theatre.
Are you a theatre company or producer showing your work in a receiving venue? The toolkit will help you prep all the info you and your venue need to market your show effectively.
Some audience development controversy from the Theatre 2016 conference.
How Hull Truck Theatre improved the accessibility of their website and online booking process.
Author: Danielle McLoughlin
Use this template to create a powerful one-page persona that helps you focus on your target audiences.
Outburst Queer Arts Festival introduced their own ticketing strategy 'More if/Less if' to make their programme more accessible. They're one of our 2019/2020 Audience Delight Winner.
How can you know more about your audiences? We're listing free tools that you already have access to and tips on how to use them.
How popular is online booking with Northern Irish arts ticket buyers - and how does it differ between urban and rural contexts?
With the new StopCOVID NI app up and running, Claire Rose looks at the implications of GDPR in contact tracing and what it means for your organisation.
What ticketing data can tell us about the effects of funding cuts on the arts in Northern Ireland.
Our strategic insights director Chris Palmer blogs on his return to thrive after three years away.
Are cultural organisations too focused on new audiences - at the expense of encouraging and rewarding loyal visitors? Here's how and why arts organisations should be promoting audience loyalty.
What our latest ticketing research says about customer loyalty in theatres and arts venues across Northern Ireland.
If you're a producer that brings work to receiving venues, you may think it's difficult to get a hold of your audience data for those shows. This blog clears up who has a right to the data. Plus, you'll get tips on how to work with venues to share this data, and increase audiences for everyone.
What is the ultimate stage of loyalty? How can you bring your audiences to see you as their BFF so they will support you at all times? Read our blog to find out.Tags: Memberships, Donations
A message from the thrive team to the Arts, Culture and Heritage sectors about COVID-19.
The focus is often on new audiences coming through our doors, but what does it take to get them to visit your organisation time and time again? Read our blog to find out.
How National Theatre of Scotland is using digital creatively to improve access and grow Deaf audiences.
Why you might already be doing research without knowing it... and how to choose the right research method to find out what you need to know.
Here are the answers to some of the most common questions we've been getting from the cultural sector on GDPR.
Our top tips for designing and running a survey. Find out how to create useful survey questions and get the response rates you need.
Open House Festival is in the unusual position of having moved location from Belfast city centre to the seaside town of Bangor. We explore why they made the move, and how it has affected their audiences.
When audiences visit your organisation for the first time, what can you do to build a lasting relationship with them? Read our blog to find out.
Change in the cultural sector is often associated with fighting funding cuts - but organisational change is essential to survive and thrive in our fast-paced environment. Our CEO Margaret Henry shares her thoughts and experience on the challenges and benefits of change.