This resource from Tourism NI shows how you can market and create cultural experiences that appeal to older tourists.

This in-depth qualitative study looks at arts audiences from 20 organisations across the UK, uncovering why people attend shows, events, and galleries - and what holds them back from engaging more.

This report from Culture24 explores after-hours events in museums and their role in the night-time economy.

Conversations and views from the public and the arts sector on what Arts Council England should focus on.

The iBeholder pilot was developed to help us discover new ways to gather audience data for non-ticketed visual arts organisations and boost the audience experience. This report details everything that happened throughout the project and the insights we uncovered during the pilot.

We're hiring! Could you be our new Business Support Executive?

The Age Friendly Guidelines from Family Arts Campaign provide practical steps to welcome older audiences.

VR is an exciting new opportunity for arts, culture, and heritage. But is there really an audience for it, and can it be used as an audience development tool? Fiona Bell reports from the Culture Geek conference.

The Earagail Arts Festival asked their audience and wider public about their motivations and barriers to attend the festival. They uncovered data that helped them to evaluate their impact and refine their purpose.

With this toolkit, review your loyalty game and identify areas to work on next.

Today is a new chapter for Audiences NI as we launch a new brand but also a new name – Welcome to thrive.

Have questions on the IMPACT Survey? Read on for more information.

Our insights director Chris looks at the ticketing trends and what they say about where people get their cultural fix in NI. Do ticket-buyers in Belfast stick to city venues - and vice versa?

Read our second guest blog from the Changed Future series, written by Beth Frazer.

What our latest ticketing research says about customer loyalty in theatres and arts venues across Northern Ireland.

Our Client Programme Coordinator Sarah looks at examples of how organisations outside of the arts and culture sectors exceed their audiences' expectations. Read her blog to find out her key takeaways.

When audiences visit your organisation for the first time, what can you do to build a lasting relationship with them? Read our blog to find out.

Our CEO Fiona recently traveled to the North West to chat with a group of older people to understand more about their engagement with arts and culture. She wrote a blog to let us know what she learnt.

How much will your audience pay for a show or experience? And do lower prices de-value your product? Here's the research behind effective pricing strategies.

Read our third guest blog from the Changed Future series, written by Charmain Jones.

In this blog, our former Research Executive Victoria explores the different benefits of having a ticketing system.

Working with the Barbican to gather insights into what young people want from their membership in future.

New Era, New Audience: How can we make the arts appeal to the wider public during the pandemic and beyond? is our first guest blog of 2021, written by playwright Rosemary Jenkinson.

How popular is online booking with Northern Irish arts ticket buyers - and how does it differ between urban and rural contexts?

Talking to your audiences online and encouraging them to post comments and interact is a great way to draw attention to your offer, and increase audience loyalty. Here are the best ways to get started, and deal with any negative comments too.

Every year, we mine box office data to uncover insights into audiences for venues and festivals across Northern Ireland. Data includes overall benchmark figures for NI, as well as differences by Belfast venues and regional venues.

Before we can see the effects of GDPR, here's a breakdown of how well Northern Irish venues are capturing contact details and permissions for their ticket buyers.

In our latest guest blog, Niamh Kelly, Youth Ambassador at Reimagine, Remake, Replay writes about co-curation with audiences, and in this instance, with young people. Could it change museums' relationships with their audiences for the better?

The fifth and last step of audience development is the big scary evaluation. Reviewing what you've done and assessing the impact you've made shouldn't be a chore. Read our blog to see our take on the most important step of audience development.

How National Theatre of Scotland is using digital creatively to improve access and grow Deaf audiences.

Outburst Queer Arts Festival introduced their own ticketing strategy 'More if/Less if' to make their programme more accessible. They're one of our 2019/2020 Audience Delight Winner.

An interview with Sarah Hughes, on how business partnership can be as an audience development tool.

We recently designed and delivered research for Belfast Stories in which we took a creative approach to craft our questions.

Read theatre director and writer Jess Williams' blog, the latest entry of our Dreams Guest Blog series.

When it comes to collecting audience data, free, non-ticketed spaces always ask us the same question: how can we learn more about the people who come through our doors without a ticketing system?

In this blog, our former Client Relationships Exec Catherine talks about all the things to consider for filling your space with experiences audiences will love.

Avoid the awkward when you're writing surveys that ask about gender, and be sure you're asking about the right things in the right ways.

How to design a membership scheme that increases customer loyalty and improves your organisation's bottom line.

Here are the answers to some of the most common questions we've been getting from the cultural sector on GDPR.

As we move towards spring, it's a fitting time to take a moment and consider December, a pivotal time of year for the arts. With recent reports suggesting a downturn in sales for pantomimes and Christmas shows throughout the UK, it's worth examining whether this trend extends to Northern Ireland as well.

How Young At Art create relaxed performances and an accessible festival experience for their young audience members with additional needs.

A recent visit to Dundee shows a city that is investing in people-focused culture and heritage. What are the lessons for Belfast's future cultural strategy?

The Duncairn is our Audience Delight Award winner for Best Community Vibes. Read our case study to find out what is it about them that makes their audiences click.

Last August, we invited Olly Davies from the Edinburgh Festival Fringe to share his experience of using audience data to make positive lasting changes to their overall strategy.

Read our third guest blog from the Changed Future series, written by Paul Connolly.

Our latest Dreams guest blog is by Damien Coyle, Chief Executive of University of Atypical. He reflects on the past 12 months, what we can learn and what we must remember.

Community Asset Transfer (CAT) has been successfully utilised across the UK, yet Northern Ireland has seen only one major success story so far – the Open House Festival's ownership of the Court House, Bangor. Its triumph prompts an important question – Why aren't more Northern Irish communities trying out asset transfers to revive cherished local buildings?

We found that demonstrating the value of arts and culture, and the impact it can have on people and their communities is not an easy task. EastSide Arts' project 'The Gert and Friends' is a great example of how it can be done through co-creation.

Last June, The Crescent Arts Centre decided to try something new for their Belfast Book Festival: a Pay What You Want scheme. Read our case study to find out how it went.